Company – Greenvines Biotech Co., Ltd.
Brand – Greenvines
Project name - Branding Visual Identity Design Project
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以芽菜為品牌出發點，運用知識科技以水種植出真正營養的活芽菜，從飲食延伸到生活洗淨的保養品牌。綠藤：「To sprout a more genuine, healthier lifestyle that sustains. 讓一個更真實、更健康的永續生活型態萌芽」我們便取自綠藤的起源信念，回歸事物的本質與做這件事的初衷，對人好，對環境也好，是透明的，是真實的。
Starting from the sprout for the brand, use the knowledge technique to grow a fresh sprout, this is a maintenance brand from food to living washing: Greenvines.
We take the starting faith from Greenvines: 「To sprout a more genuine, healthier lifestyle that sustains.」so return to the original essence and mind, is good for humanity, is treat the environment well, is transparent, is real.
我們將核心定位在「回歸本質，傳遞真實」，識別以芽菜和水相組構而成，轉換為設計圖像，象徵自然生命的成長，也意味著品牌自然透露出的活力談吐，再帶點鮮活的想像。再者，為綠藤定義了三種綠色，在品牌名上也直接連結品牌代表色。整體傳達出亦溫潤亦專業的調合色調。
「Return to the essence, pass on the real」is the main concept, the visual identity combine sprout and water present to the growth of nature life, moreover, shows the vitality of the brand with some fresh images. In addition, we made three kinds of green for Greenvines, also shown on the logo.
在綠藤的專案中，一項極為重要的任務便是瓶器設計和包裝設計，在識別形象確立後，如何讓包裝維繫品牌的調性，又能夠創造專屬性？我們將對於綠藤的實質感受轉換至瓶器理念上，取「方圓、真實與透明」做為象徵。方圓，代表品牌理性堅持與感性呵護的並重;真實，在品牌與商品間信念一致;透明，讓配方完整露出。
In Greenvines project, we have a very important mission – bottle and package design. How to keep the brand tone and also create the exclusiveness after visual identity image confirmation is our main goal. We took “square ,circle,ture and transparent”as the theme for transforming the feel of Greenvines to the bottle concept.
“Square&circle” means rational persistence of brand is as important as perceptual carefulness.
“Ture” is the consistency between brand and product.
“transparent” show the formula completely.
歷經28個月的設計、溝通、生產，不僅是外型的打造，瓶器壓頭的選擇，或是色號的反覆篩選，紙漿塑模的選擇，為的是讓異材質減少，讓環境更好，另一面更為了提供消費者便利的使用情境，這些瓶身與包裝，還有不被看見的歷時與過程，恰巧已表達出我們呈現的綠藤自我風格。
After 28 months of design, communication and production, not just consider about the shape of the bottle , color and paper chosen , moreover, for reduce the wasteful and for the environment better, all the consideration express the self style of Greenvines.
Date｜2015 - 2017
